Managing The Toughest Resource;People

In marketing and advertising, there has been a wave of innovation, acquisitions, and hires that focus on the growing influence of technology within advertising. This could be from research to design and even production elements.

Although the influence is growing, there is still the person using and implementing the technology and its incredibly important never to lose sight of the person. They are ones who interact with clients, create a positive culture, and instil growth and drive within the rest. It is essential that people don’t forget how to maintain and upgrade them just as much as the technology they are using.

Here are my management tips for those in charge for their development and growth:

1. Establish A Leader - Follower Relationship
   Although you might be their Senior Executive, Manager, Director, and so on, it is essential to make that clear right from the start to be clear on each other’s role and to set a relationship that can be friendly but whose foundation is based on respect and discipline.
   

2. Balance Between Evaluator, Coach, and Team Player
   Sometimes people forget that they are there to make people better and that requires them to leave their authentic side at home and to bring their professional side out. This professional side our needs to cover the roles mentioned above so we never stop analysing our own and our team’s performance, driving them forward to be better, and to understand the human behind them to balance out responsibilities.
   

3. Move Past From Mistakes & Imperfection, Flaws
   To expect everyone to be at the top of their game constantly without a dip and without a foot wrong is a bit unrealistic. They are going to have days when they aren’t at their best and it is essential to grasp these moments as positive and constructive. These can be done by understanding the situation that led to error and to change the error into a growth moment which they rectify and move past to become better.