Era Of Specialised Advertising Departments

Like with Agency Experience, Clients value greatly an agency that has a deep and specialised level of service that fits their category and products. Whether it be through innovation, relevant services, or just length of service, these come together to showcase if an agency ‘fits'.

This desire of specialised service has produced the latest evolution of Advertising Agencies; Specialised Departments. These departments composed of talent that share similar client working experience to create a consolidated team that can give a potential client confidence.

These types of clients usually come from a category that is unique and uncommon for an agency to have general experience of such as Sports, Pharmacuetical, and Luxury brands. Network agencies such as Dentsu, Publicis, and Ogilvy have created departments to offer clients these specialised services.

My top reasons for joining such a Department;

1. Aligning With A Global Industry
Being part of a setup can help you gain invaluable insights and experience that are applicable on a global level. From understanding unqiue customer behaviour to familiarity with government regulation, these departments can give you that.

2. Specialising In A Passion
Joining an Agency will mean working on a range of clients that you personally don’t have any passion in but these departments can better align your professional drive with personal passions. If you love Gaming, there is a department for that. If you love Luxury, there is a department for that. If you love Hospitality, there is a department for that.

3. Focusing Your Career Progession
As you climb the ladder, the main drivers will be generic working experiences across different industries but joining a Specialised Department will give your development a clear focus as it will give you a clear value proposition to potential agencies and clients.